Companies and
their customers
don’t meet
by chance
Trade fairs and shows are big events. As natural meeting places, traditional trading points, they are also key tools for economic development. Shows arouse interest and encourage the adoption of the new products they present.
Trade fairs and shows are opportunities for observation. You go along with all your senses sharpened, sniffing out new developments, new needs. You track down tomorrow’s trends. And with product testing, you gauge diversity through comparison. Shows give you insight.
They stand out from other media thanks to their own very special feature: the contacts forged between companies and their customers, companies and their suppliers, companies and their customers’ customers. Nothing can replace the spontaneous contact which gives a human dimension to the only economic venue to forge links. And multiply them.
Comexpo has never been content to remain a mere spectator. Since 1903 the show organiser has always fostered trade, encouraging relations between economic players/professionals and consumers/individuals. Hence this acknowledged talent for staging shows and acting as a fully-fledged player among those who make things happen.
A responsible and ever more determined approach affecting the 16,000 exhibitors at 55 events welcoming over 2.4 million visitors. These figures are a benchmark since they reflect a clear and consistent strategy of remaining in close touch with all our customers.
Comexpo is looking ahead to tomorrow. We can hardly go along with and put across societal development without being able ourselves to adapt and show determination in our own development. Comexpo is thus setting the example within its own structure and offer, using the potential and the promises of new technologies at uppermost levels.
John Shaw
Chairman of the Board, Comexpo
|